PUMA today introduced the much-anticipated Arsenal Football Club kits for the 2014/15 football season. The Home, Away and Cup kits were revealed through a spectacular 20m high water projection on the River Thames viewed from the North Bank, transforming the EDF Energy London Eye into the iconic Clock End. Fans saw Arsenal manager Arsène Wenger tell the individual Future, Forever, Victorious inspirations behind the kit designs, which are the basis of the Stronger Together partnership message, brought to life through some dazzling action featuring The Gunners’ first team players.
There’s no denying that the launch was thorough and incredibly well executed – the supporting imagery and photography is delightful. Certainly one hell of a good start for the PUMA x Arsenal relationship.
Arsenal supporters waiting to buy the shirt outside PUMA’s flagship Carnaby Street store in London were stunned to see the kit being revealed in person by Mikel Arteta, Santi Cazorla and Mathieu Flamini in the shop window, as a curtain dropped to reveal a huge Arsenal façade. Inside the store, fans were also able to have their picture taken with the Gunners’ latest silverware, the FA Cup.
Each of the three kits has a unique design, inspired by the values identified by PUMA as being the foundation of Arsenal Football Club that form the basis of the Future, Forever, Victorious story.
The blue and lime green Future Cup kit will be worn by Arsenal away from home in Cup competitions, including the UEFA Champions LeagueTM and FA Cup. It symbolises the desire for innovation and progression that has driven the club through its history, resulting in Arsenal becoming the first team to wear numbers on shirts and the first club to have stadium flood lights so the team could play at night. It also acknowledges the focus on youth development that has become synonymous with the club.
The home kit stays true to the traditional red and white Arsenal colours that first appeared in 1933. It represents Forever, inspired by the strong and loyal fan base Arsenal has built over the years, and the importance of this community to the Gunners. From the very beginning, Arsenal supporters have been at the heart of the club, a sentiment that stands true today as Arsenal’s appeal continues to spread across every corner of the world.
Victorious is the theme of the Away shirt, designed in the iconic yellow and navy blue colours worn by Arsenal during some of the most famous Gunners victories away from home. Arsenal’s players and supporters have always demonstrated a class and excellence away from home, the yellow and blue colours are inextricably linked with some of the Gunners’ greatest moments including the 1971 and 1979 FA Cup Final wins, and the title winning victory at Anfield in 1989.
The Home and Away Replica kits and a full collection of fan wear are available for fans to purchase now online at http://www.puma.com and in many stores worldwide, including ArsenalDirect.com. The Cup kit will launch in-store and online on the 14 August.