Wayne Rooney Digital Projection – Risk Everything by Nike

In the heart of the City of London, Broadgate Tower played host to a large-scale digital projection of England star Wayne Rooney last night. Pretty damn cool!

Rooney Risk Everything Projection 2

Rooney Risk Everything Projection 3

The giant image shows Rooney’s character as he appears in Nike’s five-minute animated feature, “The Last Game” which launched earlier this week. The England striker’s character is shown performing a phenomenal bicycle kick and is accompanied by the sign-off “Pressure Shapes Legends.”

Rooney Risk Everything Projection 4

This projection forms part of Nike’s hugely popular #riskeverything campaign which celebrates fearless, brilliant, risk-taking football. The different videos from the overall campaign have had over 200 million digital views since it launched in April.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: