Naturally, there are a number of brands that have tried to take advantage of the footballing festivities. It’s a tough thing to to crack but as a spectator to it all, it’s exciting to see the various creative concepts that have come to the fore.
From limited edition M&Ms to Brazilian themed volvic. You don’t have to look hard to find a brand entering the ring…or pitch, in this case.
One campaign I do rather like, is that of Subway – it’s got a bit of depth to it. Story telling and what not. Here’s their world cup ad:
And here’s a little look behind the scenes.