Well this is cool. Ahead of the fixture at Arena Fonte Nova on Friday, adidas has re-created the famous kick to the chest Alonso suffered at the hands of Nigel De Jong in the 2010 FIFA World Cup™ final.
The picture, taken to demonstrate the lengths players are prepared to go to in order to succeed in Brazil, is part of the adidas allin or nothing FIFA World Cup™ campaign.
The allin or nothing campaign from adidas is all about challenging the world’s best footballers to seize their opportunity at the World Cup. It is a provocative and bold campaign that underlines the hunger and determination of players willing to put their bodies on the line for their countries.
Commenting on the image, Alonso said, “It may have hurt to have been kicked in the chest, but the pain meant nothing when I was celebrating winning the trophy for Spain. The World Cup is not a time to think about such things. The pain is temporary, the victory is forever.”
Tom Ramsden, brand marketing, adidas global football, said, “This was an iconic moment at the previous World Cup in South Africa and one many football fans remember. For us, this perfectly demonstrates what it takes to go allin or nothing and the pain and sacrifice players are prepared to go through in order to win the World Cup.”