Today Nike Football released part three of its #riskeverything campaign. The film – “The Last Game” – is a five-minute animated feature starring some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist.
Discussing the inspiration behind the ad, Nike’s Chief Marketing Officer Davide Grasso describes “The idea behind ‘The Last Game’ is to show the world that Nike, like any true lover of football, believes that the game should be brilliant, daring and bold. Having the confidence to take risks is absolutely vital in football. Imagine a world without the brilliance of Cristiano Ronaldo, the acrobatics of Zlatan or the wizardry of Neymar,”
The “Last Game” was created by Nike, Wieden + Kennedy and Passion – it will be aired for the first time on…you guessed it 12th June.
3 days until it begins!