McDonald’s GOL! FIFA World Cup – Brasil 2014

This video should come with a warning. It’s damn cool and see’s the golden arches join the rest of the official sponsors who have been launching their World Cup campaigns.

As well as that, through beautifully designed packaging, the brand has embraced augmented reality and launched a bespoke app too.

Here’s the packaging:

mcdonalds world cup packaging design football 12elfth man

and here’s a video, showcasing the app:

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