The countdown is well and truly on. One month until the world’s biggest tournament gets underway and adidas have launched another innovative and quite frankly, beautifully unique range.
Introducing the adidas Battle Pack.
No team has ever won the FIFA World Cup™ without giving it their all. It‘s about team work, togetherness, passion and whole nations uniting and coming together for a common cause. The FIFA World Cup™ is the pinnacle of any player’s career, it‘s where the best meet the very best and where icons are made. It‘s about pure devotion and knowing that your actions will define history. And there is only one way to approach it – either you go hard or you go home. You stand or you fall. You unite or divide. It‘s black or white. It‘s all in or nothing.
With one month to go until the 2014 FIFA World Cup Brazil™, adidas today launched Battle Pack, the official footwear collection for the tournament.
adidas Battle Pack features a new boot from each of the five adidas boot ranges adizero™ f50, predator®, nitrocharge™, 11pro and adizero™ f50 Messi, each with its own disruptive black and white pattern to stand out on the pitch. Every boot has been designed with an aggressive identity and cutting edge technology. adidas Battle Pack will be worn on-field during the FIFA World Cup™ by the full roster of adidas players including Leo Messi and Oscar to Dani Alves and Luis Suarez.
The black and white patterns of the boots have been inspired by the warpaint of native warriors and the iconic pavement patterns of ancient Mesopotamia perfected on the Copacabana beach. The individual patterns are designed to express the attributes of each boot, as well as the attitude and abilities of the player type who wears them as they fight for victory – speed, bravery, control, energy and agility.
The Battle Pack launch marks the next stage of the adidas “all in or nothing” 2014 FIFA World Cup Brazil™ campaign. The tournament is the world’s largest single-sport event and the ultimate platform for the adidas state-of-the-art footwear. The most exciting professional players in the world will wear the new adidas Battle Pack boots on-field for the first time during the 2014 UEFA Champions League Final in Lisbon and during the 2014 FIFA World Cup Brazil™, with the boots available to purchase from Monday 26th May at adidas own-retail outlets as well as specialist retailers worldwide.
How epic is this video:
Gotta love this little number from their supporting ecommerce mail out.
Beautiful eh? I’m a massive fan. For everything adidas // world cup – don’t be a stranger here.