Mercurial Superfly – the story behind the design

Giving a completely unique perspective this is a great video from Denis Dekovic, Footwear Design Director at Nike, who talks about the design and construction of the recently unveiled Mercurial Superfly.

Producing stories like this is a stroke of genius from Nike. Boots are the football players best friend, knowing where their origins just adds to he power they posses.

But hold the phone. These images are an absolute thing of beauty. Deconstructing the boots, these are a design masterclass. Red-print CAD drawn boots – a new love!

FBR14_Mercurial_Final-3

Mercurial - Fit

Mercurial - Touch

Mercurial -Traction

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