Nothing short of wonderful. That’s what I’d say about the execution of the Star Experience and Road to the Final campaign by Heineken.
Created and delivered by Pumpkins, this campaign gives fans of the Champions League an opportunity to win a place of their own at the final of the competition.
Brilliant branding, a fantastic (awesomely addictive) game and overall, a great end product.
This is a great teaser:
Play the game here for a chance to win a trip to Lisbon for you and 3 mates.
And give the tumblr a browse. This damn brilliant illustration is taken from there.