Monthly Archives: May 2014

Last night we were lucky enough to visit Nike’s Phenomenal House at the Old Sorting Office, New Oxford St.

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It was quite frankly a brilliant experience. The place looks the nuts. Outside, the energy is simmering and inside it’s boiling. Positively boiling.

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Phenomenal House has been a mecca for football fans. From the celebration of Nike FC with the memorabilia surrounding this unique club, to the history lesson in boot and footwear design. What Nike have done here is humbling. A wide mix of ages, all welcome and inspired by what’s on offer.

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Supernatural Football

Last night we were lucky enough to be part of the audience with Shawn Hoy, Nike Football’s Footwear Product Director. His enthusiasm, love of the game and charismatic desire to keep creating game changing footwear is contagious. For me personally, seeing so many people, of all ages queue up to speak to the man – even after the 30 minute talk he offered the crowd, shows just how people always want to know more about what goes into products we can often take for granted.

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The fantastic thing about football and indeed its fans is that the love of the game doesn’t stop on the pitch nor after the 90 minutes. It’s woven into the boots, shirts and scarves.

I was lucky enough to sit down and have a chat to Shawn. For that I am truly grateful to the guys at Nike. The interview will go online next week along with an look at the incredible collaboration that Nike and Pickles Magazine put together.

Until then, enjoy the pics and find out more about Phenomenal House, here.

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In brilliantly creative fashion, Aston Villa will be unveiling their new 2014/15 home kit on Monday (2nd June).

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Produced by Macron, the new claret and blue design has been embraced by a ‘Villains Assemble’ campaign – taking comic book inspiration the art work has been created by Birmingham-based illustrator Steve Baker aka Stevie Copter aka Newtasty, who has also worked with Marvel, Virgin, Disney and Nokia. He’s a seriously talented chap!

More information on the kit launch can be found on the AVFC official site.

The kit will be available to pre-order from then and will go on sale the on Father’s day weekend of 14th June where Villa are getting involved in festival season – teaming up with Counteract Magazine to put on their Kit Launch Festival.

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What a perfect way for Villa fans to spend Father’s day!

Full information on the festival can be found here.

Dubbed ‘the bus of shame’ after the last World Cup appearance from the French national side, adidas helped destroy these memories, quite literally and crushed the bus recently.

See the video here:

The goal of this daring initiative: adidas wanted to remove this dark souvenir from its memory, in order for everyone to look forward, to take on the past and to give their best to make history.




And with that – a new start – a happier, more creative and more positive one, the bus will also take a final trip full of surprises. After its destruction by a recycling specialist company, the « rests » of Knysna will literally reborn from the chaos thanks to the art magic. The sculptor-designer Louis-Guillaume Piéchaud, famous for his work into the Lutetia hotel, will transform this destroyed bus in true piece of art, but also let the bus recognizable by adding some elements like the license number, the covering, etc. The result will be showcased at the adidas store Champs Elysées, and then will be put on auction at the benefit of the Diambars association, for their socio-educational program Stade Sup, which aim is to make that “sport passion leads to the education”.

This gesture « all in or nothing » from the football leader brand is an incentive to move forward. The public destruction of this bus is the true illustration of the adidas campaign ‘all in or nothing’.

In their own words:

It allows us to understand a fundamental element: the border between victory and defeat is very tight. But the consequence of a fail can be tragic. The bus of shame shows all this together: how a spark can change the destiny of a hero team to a hated team. adidas has definitely turned the page of Knysna’s bus, by transforming this failure symbol into a piece of art. But the great champions can’t make the same errors twice. This time, they will have to give their best, to put everything to not regret anything. To be forgiven. And to remind us that, for adidas, football is all in or nothing.

Here’s some rather dashing photos from the event.








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In the build up to the World Cup (just 13 days to go!) the talented bunch over at The Graphic Design House have got in on the action by producing their own, carnival inspired poster and wall planner.

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As an agency that works closely on sports marketing, it’s fascinating to see just how this beautiful design came to life. From mood boarding, to initial sketching, right through to the final digital and print production.



Showcasing their multi-disciplined design talents, this is a fantastic way to demonstrate how an idea goes from just that to the finished article.

Lhea illustrating the World Cup wallplanner from TGDH on Vimeo.

Inspired by the vibrancy, colours and unique, rich cultural offering of Brazil this piece of work is an absolute beauty.


There are a limited run of the prints so get in fast – give the guys a shout. Alternatively, you can also download the wallpaper to match your resolution of choice!

Great work guys – beautifully done!

Here it is folks the brazuca Final Rio Official Match Ball.


It’s the official match ball for the Final of the 2014 FIFA World Cup Brazil™. The design of brazuca Final Rio has been inspired by the green and gold on the FIFA World Cup trophy and is a variation of the previously released adidas brazuca Official Match Ball which was launched back in December last year.

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In the build up to the FIFA World Cup™, adidas has used brazuca as part of its “all in or nothing” FIFA World Cup campaign and launched @brazuca on Twitter. After the launch in December 2013, @brazuca already has over 131,000 followers and has introduced fans to some of the world’s greatest footballers and celebrities including Zinedine Zidane, Cafu, Samuel L Jackson & Hugh Jackman. It has even travelled to the Vatican City to meet Pope Francis. Fans on twitter have also been able to track the build-up to the FIFA World Cup™ in Brazil through the eyes of the ball as it travels the world and offers an alternative take on the game.

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Back in December 2013, adidas delivered brazucas to all federations competing in the 2014 FIFA World Cup Brazil™ in order for all teams to have sufficient time to train with the new balls both in training and competitive matches. Since then, the ball has also played a starring role in competitions such as the FIFA Club World Cup, Copa del Rey, MLS, DFB Pokal as well as numerous international friendlies.

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Prior to the official launch, brazuca and brazuca Final Rio went through a thorough testing process over a two and a half year period involving more than 600 of the world’s top players and 30 teams in 10 countries across three continents, making it the most tested ball ever by adidas and ensuring that it is suited to all conditions. Clubs involved in testing included AC Milan, Bayern Munich, Palmeiras and Fluminense. Players involved in the process included global football stars Leo Messi, Iker Casillas, Bastian Schweinsteiger and Zinedine Zidane.


The technology incorporated into the bladder and carcass of brazuca and brazuca Final Rio is identical to the Tango 12 (UEFA Euro 2012™), Cafusa (FIFA Confederations Cup 2013) and the ever-popular UEFA Champions League™ Official Match Ball. However, a new structural innovation with a unique symmetry of six identical panels alongside a different surface structure will provide improved grip, touch, stability and aerodynamics on the pitch. brazuca has been thoroughly tested to meet and exceed all FIFA metrics for an official match ball, ensuring top performance for every condition.

Brazuca Final Rio is available to purchase globally from Sunday June 1st in selected adidas retail outlets.