Winner Stays – the second film in the Nike ‘Risk Everything’ Campaign

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This afternoon sees the second part of the ‘Risk Everything’ campaign by Nike come to fruition. The first, which featured Cristiano Ronaldo, Neymar Jr. and Wayne Rooney was presented to the world not long ago but as the story continues, the cast grows.

Davide Grasso, Chief Marketing Officer for Nike, describes this second part of the campaign as tapping “into an experience that every young player around the world will recognize – competition with friends and the idea of playing with your heroes or pretending to be them.”

“We’re proud of our history of inspirational, fun football campaigns that become one of the talking points around big tournaments. We believe in fearless, exciting joyful football and that’s the point of view we want to get across ” Grasso added.

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“Nike players play on the edge because they know great moments spring from attempts to try something unique and out of the ordinary. We watch the game for these moments because they inspire us to create our own,” Grasso added. “This is what Risk Everything is about. If you are prepared to take those risks, there is no telling what you can do.”

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The full list of players featured in the film is: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, David Luiz and… David Luiz.

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“Winner Stays” also features a host of other athletes and special guests including Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk.

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“Winner Stays” creative by Wieden + Kennedy – the composition is beautiful and the execution is unrivaled.

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