Chelsea – Forever Blue

Chelsea FC home on turf

Stoke may have been the first of many to dive into the realm of next seasons’ kit last week but now it’s the time of Chelsea.

By jove it’s a pretty powerful launch. A narrated video by ‘The Special One’ is always going to be just that, pretty special.

Iconic goals, celebrations and memories encapsulate this new 2014/15 shirt which is nothing short of beautiful.

Talking about the launch, the big man between the sticks, Petr Chech said:

‘The players all love to get involved in these campaigns and the idea of being “Forever Blue” is something that everyone at the club can relate to, as we all have our own unique memories from our careers. I know that my moment in the Champions League final will stay with me forever and I am excited to see that my sculpture will help me share that moment with the fans.’

His words, incredibly on point. Check out the behind the scenes / making of the video photos.


Soccer - Barclays Premier League - Chelsea Training Session - Cobham Training Ground


Soccer - Barclays Premier League - Chelsea Training Session - Cobham Training Ground

Taking a closer look at the kit itself:





Rather beautifully, these blueprints demonstrate the lengths and complexity behind a launch of this nature. It’s greatly though out, resulting in a perfect execution.






The end result:

Group shot Sculptures

The new kit is available for pre-order now at, ahead of its arrival in stores on April 30.


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