Gotta give great credit to the team at AFC Bournemouth, walking the walk when it comes to investing in creativity and ultimately engaging with fans.
GAMEFACE as seen here: http://gameface.afcb.co.uk/
Amalgamating fans using certain hashtags, this will help to achieve a huge number of objectives. From continuing to elevate the clubs brand but also create that pre, during and post match buzz, the execution is seamless and most importantly, easily accessible for fans.
From one creative campaign manager to another, keep up the good work!