New Chelsea Kit – It’s Blue, nothing else matters.

Following on from our post recently on the teasers Chelsea and Adidas released…

Chelsea have now unveiled their new 2013/14 kit.

Personally, I like it and would say execution has been effective.

Amongst other things, the video is excellent.

Sure, Chelsea are going to have more resource than a lot of clubs to ensure they get this right but credit where it’s due. This is a good launch.

new_chelsea_shirt new_chelsea_shirt_3 chelsea_new_kit_launch its_blue new_chelsea_kit new_chelsea_kit_2 new_chelsea_shirt_2

 

Well played Chelsea.

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