The Art of the Kit Launch – Burnley FC

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Here’s an interesting one, a nice bespoke campaign ‘get in line’ being the concept. However other than the online store it looks from an outsiders point of view that very little is being made about it. Having said that, good on ’em for breaking the mould once more Burnley, a lovely kit with strong creative execution.

Also good to see a team wearing puma and not going for templates you saw Spurs wearing last year…

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