The Art of The Kit Launch – Everton

20120601-140449.jpg

So with a wealth of new kits coming onto the scene at an incredible rate it’s an exciting time in my world. Most of all, it’s interesting to see the differences cropping up between teams and brands.

I wanted to focus this blog on Everton.

I always think a club can be judged on its customer / fan focused efforts.

They have clearly gone the distance launching their 2012/13 away kit and good on em! Dedicating bespoke pages on their website and a video to boot showcases this new kit nicely (not to mention all other marketing initiatives).

It must be said, it’s encouraging to see Nike producing a real varied approach on its kit designs. It’s an art in itself, it seems a lot of brands have their templates that they roll out and the only thing that will change is the colour-way. With the euros showcasing Nike’s creative side I’m sure it’ll be a good summer for them…

20120601-142210.jpg

20120601-142222.jpg

20120601-142247.jpg

20120601-142303.jpg

20120601-142310.jpg

20120601-142316.jpg

20120601-142322.jpg

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: