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Monthly Archives: June 2012

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Well, a lot of time in the direction of Huddersfield Town on this one.

The club seem to have gone the extra mile, with some decent creatives, a good story and generally something more bespoke than a photo shoot. Holding a launch event they projected the clubs badge onto the cities landmark railway station.

It doesn’t surprise me that this came out of a club ‘tailored by umbro’ – footballs innovators.

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So with a wealth of new kits coming onto the scene at an incredible rate it’s an exciting time in my world. Most of all, it’s interesting to see the differences cropping up between teams and brands.

I wanted to focus this blog on Everton.

I always think a club can be judged on its customer / fan focused efforts.

They have clearly gone the distance launching their 2012/13 away kit and good on em! Dedicating bespoke pages on their website and a video to boot showcases this new kit nicely (not to mention all other marketing initiatives).

It must be said, it’s encouraging to see Nike producing a real varied approach on its kit designs. It’s an art in itself, it seems a lot of brands have their templates that they roll out and the only thing that will change is the colour-way. With the euros showcasing Nike’s creative side I’m sure it’ll be a good summer for them…

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