A subtle launch from the newly crowned champions league winners, what a fantastic finale that was for the neutral. Back to the design with Chelsea’s new kit, they’ve very much just let the product do the work here. Wearing this shirt for the fa cup final was the stroke of genius really.
As usual the pro direct soccer email features some fine pieces of work…I’m such a fan of the efforts these guys go to. Not just in leading with creatives in their messaging but also ensuring such a high quality.
This contract with US brand Warrior is supposedly worth £25 million per year. Nice photography. The design looks pretty similar to the Adidas football campaign for the 2012 world cup. Very comic book.
Introducing our first look at the launch of football kits from around the world. First off the bat, Arsenal.
Are they going mod or across the channel? Great video to launch the concept.
We need to get behind our local team! Especially when they need it most!
And so, with the help of photographer extraordinaire Joe Meredith (www.josephmeredith.com) I’ve put this together…
Do enjoy, have a fantastic weekend and Cheerio.