Tailored by Umbro.

I don’t know whether the England shirt was supposed to be on show before tomorrow, after all, retailers such as sports direct ran banners that implied the shirt would be released on the 29th (tomorrow) and it all seemed very hush hush. Either way the shirt came out with all sorts of comments and I think umbro have handled it well. For me, the shirt has grown on me nicely. Albeit pricey, it looks good.

After the world cup and the bloody awesome launch of the whole ‘England Away’ campaign I don’t really know what to think about the use of typography for the tailored by umbro imagery used this time around. I think this is because I fell in love with the original tailored by England/umbro stuff that this next installment looks a bit rushed. I’m sure they’ve got plenty up their sleeves for the Euros but in the mean time, here’s a mix of images of old and new – tailored by England pre world cup, tailored by England pre euros…










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